According to reports, this was achieved in less than 42 hours - almost half the amount of time taken for their previous record "Fire", which took 72 hours. Also on October 13, it was reported that "Blood, Sweat & Tears" had become the fastest K-pop music video by a group to reach 10 million views. Within 24 hours of the music video's release, it reached 6.3 million views, setting a new record. The choreography was created by Keone Madrid & Quick Style Crew and supervised by Son Sungdeuk. Additional production personnel included Nam Hyunwoo of GDW as director of photography, Kim Gyeungseok of Sunny as a gaffer, Lee Moonyoung of Myllab as an art director, and Shin Yunkyun of DnD line for special effects. The video was directed by Choi Yongseok and Ko Yoojeong of Lumens. Billboard K-Town's Tamar Herman described the music video as "a haunting that explores ideas of fate, reality, life and death, and falling from grace." The six-minute video features RM reciting from a passage of Hermann Hesse’s Demian, which was an inspiration for the album Wings concept, and does not appear on the album version of the song. At 12:00 KST, October 10, 2016, the official music video was released. On October 6 of 2016, Big Hit released a teaser for the song. Blood Sweat & Tears is a song that shows how one thinks, chooses, and grows." That uncertainty is part of the process of growing. Asked about their new concept and its meaning, leader RM explained, "The harder a temptation is to resist, the more you think about it and vacillate. Like that, the story of BTS and was completed.The group held a press conference for the release of their album on the 10th of October 2016.
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Like how Rap Monster gave the melted candle wax to Jungkook, like how Suga took Jimin's hands and led him somewhere outside, the ones who have grown up first in the 'Hwa Yang Yeon Hwa' series urged the kids who haven't awaken from the dream to wake up. While Jin was gazing at "The Fall of the Rebel Angels", playing in the background was a music piece by Bach, seeking forgiveness from God, but the BTS of "Blood, Sweat & Tears" said there's no such thing as God, that our fate has been decided like this since long ago.įrom the youth portrayed by the green candy, green smoke, monotonous colors, they went out into a more complicated, more glamorous and chaotic world. The story of having to go through agony in order to grow up, rather than describing the specific situation, created the vibe they want to show and explained the conception of temptation, decadence and growth. The album - including "Blood, Sweat & Tears" - conceptualized the growth of BTS before moving onto the next phase with the help from classics and mythology. In addition, "Blood, Sweat & Tears" contains the story and symbols based on. With Suga covering Jimin's eyes as the first movement of the performance, the music video for "Blood, Sweat & Tears" officially started. Meanwhile, the choreography acts as another splendid mise-en-scène. Through the change of verticle or horizontal composition, each scene was born as a different painting, and the music video becomes a kind of gallery with multiple objets d'art.
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"Blood, Sweat & Tears" music video was foreign and obscure to viewers than ever and full of abstract images for that reason.įrom 6 months before the release, Producer Bang Shihyuk and music video director Lumpens had researched about mise-en-scène, and had come to a decision to distribute the information so it wouldn't stay fixed in "Blood, Sweat & Tears", unlike the dramatized music videos with stories in 'Hwa Yang Yeon Hwa' stories. This formation that presents a foreign vibe from the start leading to the climax was new but astonishing at the same time.įoreign, and sensual. Using moombahton - a globally rising genre - as the base, the melody started with "Blood, Sweat & Tears" from the beginning intuitively suggests the theme of temptation and lets the dark and subverse energy seep through. It doesn't follow the grammar and the genre of idols' pop songs where being catchy and easy to sing along is typical. With "Blood, Sweat & Tears", they took another step forward.
Korean idol groups' music has started to create a sensation in the West as well. True to its title, "Fire" lighted the fans all over the world on fire, and BTS' strategy of making the winning move with the kind of music that is currently trending in the world, not just in Korea only, wasn't wrong. The experiment Producer Bang Shihyuk did with "Fire" proved to be a success. The first testing of this was "Fire", an electro trap song. To continue publishing, please remove it or upload a different image.īTS tends to be recognized as a boyband with a global fandom rather than a K-pop band.
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